U.S. tablet, smartphone news users subscribe more to print

According to Pew Research Center’s research with The Economist Group in October 2012, U.S. news users who own tablets and smartphone subscribe more to print. Thirty-one percent have print-only subscriptions, 14 percent have a subscription with print and digital access, and 9 percent have a digital-only subscription.

U.S. print loyalists outnumber mobile-only subscribers, according to Pew Research Center’s research with The Economist Group in October 2012. Thirteen percent also have a digital-only subscription, and 24 percent are thinking of giving up their print subscriptions for a digital one.

Virtually all of the newspaper and magazine publishers surveyed by the Alliance for Audited Media in North America expect to publish content formatted for mobile devices by 2013. The penetration of publishers formatting content for mobile devices has doubled since 2009, according to AAM, formerly Audit Bureau of Circulations.

While mobile revenues only represent between 1 percent and 9 percent of circulation revenues for more than half of North American newspapers and magazines surveyed in October 2012, 27 percent of the publishers project that mobile circulation revenues will be between 10 percent and 19 percent of circulation revenues by the end of 2014, according to the Alliance for Audited Media. Six percent of those surveyed said they believe 20 to 24 percent of their circulation revenues will be digital, and 8 percent think 25 percent or more will be by the end of 2014. Four percent think their mobile circulation will be zero by the end of next year.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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