Wired and mobile Internet access and advertising, video games and TV advertising are driving the growth for the global entertainment and media market from now until 2017, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook. (See chart below.) Wired and mobile advertising will represent the media with the largest compounded annual growth rate from 2013 to 2017, at 13.1 percent, while wired and mobile Internet access will drive 11.1 percent of the growth.
Meanwhile, the video games market will grow 6.5 percent, while TV advertising will grow 5.3 percent during the same period. Magazine, newspaper and book publishing remain flat from 2013 to 2017, according to PwC.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact firstname.lastname@example.org.