Boston Globe to ape “Facebook-like” content stream

BostonGlobe.com, a paid news site, plans to feature a personalized content stream while its sister, Boston.com, will adopt a responsive design with its website resizing to suit the screen size since 2011.

In a span of less than two years, the well-known Boston news site plans to offer a “personalized content stream,” along the lines of the popular social media networking major, Facebook. Per the terms of the personalization of the news service to be offered by the Boston Globe, its news feeds will be presented through an automated understanding of user behaviour on the news site and the type of content that interests the reader.

With a goal of addressing target audiences with specific news that meets their interests, this personalized feature will be introduced to users at a monthly subscription charge of $14.99, with a current 45,000 digital-only subscriber base, Journalism.co.uk reported.

Meanwhile, its sister site, Boston.com, allows free unlimited access to all content and will adopt a responsive design. With an initial prototype being developed in the second-half of 2010, we “could see what it could do across devices.”

Earlier this year, The Boston Globe launched an iPhone app priced at $4.99 a month, with analysis and understanding of the fact that app users are more price-sensitive.


By: Savita V Jayaram

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