HuffPost launches its German online edition

The Huffington Post launched its’ eighth international edition in Munuch, Germany yesterday. This site is an outcome of the recent partnership with Hubert Burda’s Tomorrow Focus Media, which is one of Germany’s fastest-growing digital media companies, a release by The Post states.

This is the Post’s fifth edition in Europe, following the UK, France, Spain, and Italy. Arianna wrote, “HuffPost Deutschland will be led by editorial director, Cherno Jobatey, who for 20 years was the host of the popular morning show ZDF-Morgenmagazin, and will be both a journalistic outlet and a blogging platform for Germany, Austria, and Switzerland.”

HuffPost Deutschland will be relentlessly covering politics, business, and economics, along with stories that encompass everything from sports, technology, and food to media, religion, and entertainment. On the occasion of the German launch, Arianna and HuffPost CEO Jimmy Maymann joined the press conference in Munich’s Literaturhaus by Tomorrow Focus AG CEO Toon Boutin, member of the Management Board at Tomorrow Focus AG, Christoph Schuh, Managing Director of Tomorrow Focus Media Oliver Eckert, as well Jobatey and Matthes.

In Arianna’s blog post, she highlighted, “HuffPost Deutschland is launching at a time of transition and disruption in the German media. Blogging is still in its early stages here, which means the opportunities for growth are tremendous for HuffPost, which is a media hybrid — a combination of a journalistic outlet that last year won a Pulitzer Prize for its investigative reporting and a powerful platform bringing thousands of voices that otherwise would not have a platform into the global conversation. Our goal is not just to be telling the most important stories but to be helping the people of Germany tell their stories themselves — in words, in pictures, and in video.”

The Huffington Post mixes traditional journalism with blogging and user commentary of the digital age, according to dw.de.  While many consider it the end of journalism in Germany, others consider Thursday’s launch as an effort by the US media giant to foray into another European market and firmly stick its plans to expand its presence in 14 countries by the end of 2014. According to Oliver Eckert of the Tomorrow Focus Media, which publishes the German edition of the Huffington Post, the website will open shop next in Brazil. The Huffington Post’s original concept will be adopted by the edition targeting markets in Germany, Austria, and Switzerland.

According to dw.de, by the end of 2013, 60 German newspaper publishers want to introduce pay walls for their online editions. Oliver Eckert, publisher of the Huffington Post’s German edition said, “The Post’s vision will be clear. We welcome the digital transformation, without closing our eyes to the problems.” He further hopes that the German edition will turn a profit by 2016 at the latest. Three million Euros have been invested in the German edition and the number of users should rise to 9 million a month. That would make the Huffington Post, with its offices in Munich, the fifth largest news platform in Germany.

According to an earlier announcement by the Post last month, The Post and Abril Group, one of Brazil’s largest media conglomerate, announced partnership and unveiled plans to launch the Brazilian edition soon. Jimmy Maymann, CEO of the Huffington Post Media Group said, “This edition will not only put HuffPost in its ninth country and fifth continent, but also will land us at the center of one of the highest-growth regions in the world. Brazil has more than 100 million Internet users, the 5th largest audience in the world, and is growing fast – 7.6% annually through 2016 according to e-marketer Research.” The Brazilian edition of the HuffPost will join the other 40 editorial websites and almost 30 titles available for tablets that Abril runs today.

By: Savita V Jayaram

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s