Accenture’s 2012 global study of consumer electronics purchase intent underscores the assertions that smartphones and tablets are hot-ticket items. Twenty-six percent of the survey respondents across the world said they intend to buy a smartphone in 2013, a 3 percent increase from 2012’s survey.
Meanwhile, only 5 percent of the respondents said they were going to purchase a regular cell phone, a decrease of 8 percent from the previous year. Tablet purchase intent led the pack of digital devices with the highest growth in purchase intent: 8 percent, with 17 percent of the respondents saying they intend to buy a tablet in 2013.
High-definition television is the second most sought-after digital device, with 20 percent of respondents saying they intend to buy this year; however, the intention to buy an HDTV has dropped five percent since 2012’s survey. Computer purchase intent has held steady since the previous survey, with 17 percent intending to buy this year, a one percent increase from last year.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact email@example.com.