Smartphone users’ gender, age, 2011 – 2012

Smartphone users in America tend to be over 25, equally male and female and tend to earn more than US$50,000 per year. They tend to access mobile app and Web content several times per day. They also tend to access email, listen to music, use a social network, play games, download and use apps, make purchases and read a book, according to the Online Publishers Association’s “Portrait of Today’s Smartphone User” in 2012. Smartphone user numbers are growing rapidly. Thirty-one percent of the respondents owned a smartphone in 2011, which grew to 44 percent in 2012 and is projected to be 57 percent in 2013.


The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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