Preliminary global PC vendor shipment estimates for 4Q12


The PC landscape continues to change rapidly. The U.S. PC maker HP continues its dominance in 2011 and 2012, but faces a host of competitors nipping at its heels, including China’s Lenovo, coming in a close second in number of shipments by the end of 2011 and 2012. Lenovo has seen spectacular growth of 8.2 percent between 2011 and 2012, and is expected to edge out HP for the top spot in 2013. American PC maker Dell has fallen on hard times and its sales have plunged almost 21 percent during that period. Meanwhile, Taiwan’s Acer Group is in the fourth spot, but has declined 11 percent during that period, while another Taiwanese maker, ASUS, has grown 6.4 percent and is on the ascendancy in the competitive PC landscape.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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