U.S. smartphone, tablet mobile video viewing, April 2012

Tablets are emerging as the video-viewing device of choice, according to comScore research. In the United States, 53 percent of survey respondents said they viewed videos in a month, compared to 20 percent of smartphone users.

Meanwhile 24.6 percent of the tablet users said they viewed videos 1 to 3 times per month, compared to 10.3 percent for smartphone users; 18.9 percent of tablet users said they viewed videos at least once each week while 6.7 percent of smartphone users did so; and 9.5 percent of tablet users watched videos every day, compared to 2.9 percent for smartphone users.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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