Video usership

Regular online video usage is set to grow from 2011 to 2016 across the world, according to IDATE. Among the countries where penetration of regular video usage will grow four and five percentage points are the United States, United Kingdom, France, Germany, Italy, Spain, Japan and South Korea. China, because of its size and limited Internet connectivity, will growth at a relatively faster rate, but will still be in limited numbers, according to IDATE.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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