Freedom Communications plans to pursue its expansion plans aggressively by now launching a new Spanish weekly newspaper for Southern California called, ‘Unidos en el Sur de California.’ This new weekly will debut on March 21, according to a report by MediaPost.
The newspaper will function by combining the staff, production and editorial resources of two of its existing Spanish-language newspapers, the Excelsior in Orange County and La Prensa, serving the Los Angeles metro area. Unidos en el Sur de California will publish four zoned editions every Friday targeting Orange County, Inland Southern California, Coachella Valley and Los Angeles. The fourth Los Angeles edition is set to debut on March 28. It will focus on communities in the San Gabriel Valley and southeast Los Angeles.
When compared to Excelsior and La Prensa’s existing circulation, total circulation for Unidos en el Sur de California will expand by more than 100,000 to 323,476, which includes copies distributed to Orange County Register and The Press-Enterprise subscribers who request it, the press releasestated. The news weekly will offer expanded coverage on three main sections titled, “Noticias” (News), “Deportes” (Sports), and NEXT, an entertainment section targeting young Hispanics with bilingual celebrity news, movie and music reviews, gossip, nightlife, fashion, and Twitter trends, among other things. A robust list of events will also be included in the section, to offer suggestions on things to do and places to go throughout the weekend and coming week.
This new weekly newspaper will be distributed through businesses in areas with larger Hispanic populations, which include those with grocers, clothing stores, toy stores, electronic stores, coffee shops, restaurants, beauty salons, and entertainment venues. While all of the information in the newspaper will be reported in Spanish, except for the headlines and movie information which will be in English.
Orlando Ramirez will be the publisher of Unidos and Tiffany O’Hare is the new publication’s General Manager. The final editions to publish under the Excelsior and La Prensa names run this Friday March 14, PortadaOnlinereported. A new website called unidossc.com will also launch soon with breaking news and related information from Unidos en el Sur de California. Another strong contender in the Southern Californian Hispanic newspaper market, although with little editorial content, is El Clasificado a weekly classified newspaper published by EC Hispanic Media, along with the largest circulated #1 Spanish-language home-delivered newspaper in the U.S Tribune’s Hoy Los Angeles Fin de Semana and impreMedia’s La Opinion Contigo.
“A local newspaper plays an incredibly important role in terms of uniting, connecting and building communities, and our Spanish-language newspapers have done a wonderful job going beyond standard news of the day to reflect the personality, culture, interests and achievements of Southern California’s Hispanics,” said Aaron Kushner, Freedom co-owner and CEO. “As Southern California’s Hispanic community grows in population and influence, Unidos en el Sur de California will build off our rich history in serving Southern California to become an even more robust community-building newspaper that fosters a strong sense of pride in community and speaks directly to multigenerational Hispanics.”
PortadaOnline quoted Hoy Los Angeles publisher Roaldo Moran say that “the launch of Unidos en el Sur de California, validates the good health of Spanish-language print media. It will help the industry because a larger number of properties will be promoting Hispanic print.”
While print media is coming to a standstill world-over, Freedom seems to continue its expansion and further foray into print by also launching a daily newspaper, the Los Angeles Register. This daily will be published and distributed using the resources of the OC Register, in and around Los Angeles, but will have its own LA office. Unidos is the latest in the series of upcoming new print launches from Freedom.
By: Savita V Jayaram