Global Internet traffic evolution, 2010-2015

Internet video is set to dominate the Internet landscape worldwide, according to e-Media Institute. By 2015, Internet video will represent 33.6 percent of all Internet traffic, compared to 8.6 percent for web, email and data; and 8.1 percent for P2P file sharing. In 2012, Internet video only represented 12.1 percent of Internet use, while web, email and data made up 4.1 percent, and P2P file sharing made up 5.3 percent.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to, or contact

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3 Responses to Global Internet traffic evolution, 2010-2015

  1. Anthony M says:

    Internet video represented only 12%… ??? what about YouTube? fourth largest website in the world. Using YT I make the most money.

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  3. Alberta says:

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