In most cases, magazine advertising is diminishing faster than digital advertising is able replace it; however, analysts remain optimistic but cautious that a robust combination of e-commerce, paid content, sponsorship, events and advertising will help magazine companies survive and thrive into the foreseeable future. All agree that building their customer database will enable these strategies for their future success.
Digital magazine circulation and advertising revenue is surging for both trade and consumer magazines around the world, while print magazine circulation is faltering, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2013-1017. Overall, the consumer magazine industry’s revenues will remain flat, with a 0.3 percent compounded annual growth rate, while the trade magazine industry.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact firstname.lastname@example.org.