Global e-commerce engagement and product influence online

GlobalWebIndex studied global e-commerce engagement and product influence online in February 2013, and has found that the majority of online buyers influence buying behavior online, particularly those who are most engaged with digital platforms. Seventy-nine percent of online buyers, which represents 41percent of the global population studied, publish purchase opinions online. Eighty-four percent of the multi-platform buyers represent one-fourth of the online population. Each of these groups is influencing how people formulate opinions about products and services. Meanwhile, more than half of the online fulfillment population publish their purchase opinion online, and represent about one-fourth of the group studied, while only 26 percent of the rejectors, or those who do not purchase online, publish their offline purchase opinion online.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to, or contact

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