% of U.S. video displays seen in 10 venues

In the United States, millions of video displays are placed in various public places including restaurants, bars, grocery stores, doctor’s offices, hospitals, stores, gas stations, shopping centers, health clubs, airports, office buildings, and elevators, most of the times for marketing and promotional reasons, for sometimes for the distribution of news and information. According to Arbitron and Scarborough’s research released in February 2013, the highest proportion of viewers saw video displays in restaurants and bars (24 percent), followed by grocery stores (17 percent), doctor’s offices and hospitals (16 percent), retail stores (14 percent) and gas stations (13 percent). The 20-day reach, as measured by Arbitron and Scarborough, was almost 58 million for restaurants and bars, 29 million for grocery stories, and 28 million for doctor’s offices and hospitals.

Since the launch of the BBC iPlayer in 2009, the number of downloads for the video- and radio-playing functionality have grown dramatically, from 47 million monthly requests in January 2009, to 164 million monthly requests in December 2011, according to the BBC iPlay Monthly Performance Pack. Video requests outnumber radio requests about three-to-one.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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