Digital paywalls’ impact in U.S.’ newspaper revenue

According to the “State of the News Media 2012” research by Nielsen, Pew and the NAA, about one third, or 450 U.S. newspapers have a paywall or are planning to construct one. About US$10 billion was made in 2011 on print and digital subscription revenue. The United States’ largest newspaper chain, Gannett, makes one third of its revenue from circulation, and reports that they have 46,000 digital-only subscribers for their 80 newspapers. 

Meanwhile, 25 percent of the Lee Enterprises newspaper chain’s revenue comes from circulation, and they report a 4 percent circulation
revenue increase from 2010 to 2011. The New York Times has 640,000 digital subscribers. Circulation has surpassed advertising revenues at The New York Times Company.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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