App development is surging at North American magazine and newspaper publishers, according to a survey by Alliance for Audited Media in 2012. While only 61 percent and 54 percent of publishers were developing apps for iPhone and iPad in 2011, 85percent and 87 percent, respectively, did so in 2012. While only 24 percent of publishers developed apps for Kindle and Blackberry in 2011, 67 percent and 54 percent had developed apps, respectively, in 2012.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact firstname.lastname@example.org.