% of global e-commerce mobile purchases by country

E-commerce purchases made on mobile phones compared to PC e-commerce purchases are led by China, 56 percent of e-commerce; South Korea, 38 percent; Hong Kong, 33 percent; Sweden and India, 27 percent; and Indonesia and Taiwan, 26 percent, according to the GlobalWebIndex study of February 2013.

Tablet users in the United States were far more likely than smartphone users to research product lists, compare product prices, purchase goods and services online, according to a comScore study conducted at the end of 2012. Both tablet and smartphone users were likely to find a store online, find coupons or deals and check product availability with their devices.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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