Present and future Big Data tactics for companies

As Big Data strategies are implemented across media companies, media workers are becoming more proficient at using tools to understand the data sets. According to Spencer Stuart’s “CMO Survey Summit Results,” 44 percent of the U.S. marketers surveyed said they were proficient at using Big Data analytic tools, while 33 percent said they had basic skills and 11 percent said they had sophisticated, leading edge skills.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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