Senior management, customer requests are top product sources: Study


Fewer than one in three of the respondent companies have innovation programs with purview over the development of new products, according to the Econsultancy study. “Those that do [have defined innovation programmes] report significant benefits in interviews and open responses, most notably that the practice puts an emphasis on high margin or high value products that other sources don’t.”

For the companies without defined innovation programs  key product development ideas mostly come from senior management (80 percent), customer requests (72 percent), the sales and marketing team (62 percent) and competitors (56 percent).

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org
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