Free TV continues to take the lion’s share of advertising expenditure in 2013, with 31 percent, followed by newspapers (17 percent), pay TV (10 percent), search (9 percent), and a three-way tie with magazine, radio and out-of-home, each with 7 percent, according to MAGNA Global.
North America in general, and the United States specifically, continue to garner one-third of the ad market, while Asia Pacific, and particularly Japan and China, draw another one-third. Twenty-eight percent belongs to the Europe, Middle East and Africa region (EMEA), which is anchored by Western Europe, at 21 percent of the world’s advertising spend. Meanwhile, Latin America drew 7 percent of the share in 2013.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org