Lack of talent in emerging areas like technology and the Internet are becoming a significantly bigger problem in 2014, according to the Econsultancy media growth report. In 2013, 40 percent of the respondents said lack of talent in emerging areas was a problem, while 49 percent said so in 2014. This could be due to the evolving needs for new advertising, Internet and Big Data technologies in the past years, and the competition for talent in the marketplace in general.
Meanwhile, the lack of senior management talent is of less concern than in 2013, according to the study. In 2013, 34 percent of the respondents said lack of management talent was a problem, while in 2014 only 22 percent said so.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org