Unreasonable expectations top reason for derailing product development: Study

What derails product development projects?  According to 53 percent of the 2014 Media Growth Study’s respondents, the most popular reason is that there are unreasonable expectations early in the development cycle of a product. This is followed by 44 percent saying there is insufficient investment in user experience; 41 percent reporting insufficient investment in technology development or purchase; and 29 percent saying they believe there is insufficient investment in skills and training.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org
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