U.S. Internet users favor ad-supported content over paid content: Study

Zogby Analytics probed U.S. Internet users about content payment models in its “Digital Advertising Alliance Study 2013,” and determined that while people want access to content, they are often not willing to pay for it. Almost 64 percent of respondents said free content was extremely important to the overall value of the Internet, while 28.6 percent said it was somewhat important.

When faced with having to pay for content, the U.S. respondents overwhelmingly favored ad-supported content, with 75.4 percent saying so. Meanwhile, 9.3 percent said they would rather pay for ad-free content, and 8.1 percent would prefer neither advertising nor paid content.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
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