The top two issues that are standing in the way of growth for media companies are the entry of new competitors and the competition from free and low-cost alternatives to media companies’ products (such as offshoring). Those two tied for the top spot as the top barriers to growth, with 43 percent each, according to the Econsultancy study.
Meanwhile, innovation from traditional competitors and the move from offline to online content also have presented key challenges for media companies in 2014.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org