Video advertising represents a powerful advertising revenue source for publishers and broadcasters. Digital video advertising made up almost 10 percent of all digital advertising adspend in the United States, and is growing more rapidly than digital advertising as a whole, according to the “State of the News Media 2014” report from Pew.
Video ads typically fetch more per unit than any other type of digital advertising, and the number of units of video advertising is skyrocketing on both Internet and mobile platforms. Publishers such as Vice, the Huffington Post, The New York Times and others are making a growing portion of their revenues from video advertising.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org