Valuations are biggest obstacle to media company acquisitions: study


The biggest obstacle to acquiring new companies is by far the inflated valuations of worthy targets, illustrated by the $18 billion valuation of WhatsApp, recently purchased by Facebook. The respondents who said hefty valuations were barriers to acquisitions grew from 42 percent in 2013 to 47 percent in 2014, according to the Econsultancy study.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download a free executive summary, go to www.wnmn.org
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