Increased conversion rates top marketer priority in 2014: Study


Salesforce.com and exacttarget.com conducted its global 2014 State of Marketing study in 2013 with 2,500 survey respondents, and created a snapshot of marketers’ view of marketing return on investment and priorities for 2014.

The respondents’ priorities for 2014 are driving increased advertising conversion rates (47 percent); increasing and improving brand awareness (46 percent); and collecting, measuring and using behavior-based data (29 percent).

The conclusion of the study for marketers were:

  • Focus on customer engagement by mapping your customer journey to understand where customers want to engage with your products.
  • Develop a clear strategy based on your data about customers.
  • Consider channel options, including mobile, social media, video, email and beyond.


World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to
www.wnmn.org

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