Looking to the future, the global marketers surveyed are increasingly focused on how mobile users research and buy products, with 56 percent of the 2013 respondents saying these objectives are very important, and 30 percent saying they are quite important, according to the Adobe study. Meanwhile, using online and offline data to optimize the customers’ experiences is very important to the respondents; mobile is clearly the priority for 2014 and beyond.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org