The average number of hours per day spent on social media varies widely by country, averaging about two hours per day, according to the “We Are Social” study. Countries like Japan, South Korea, Germany, France and China clock the fewest hours on social media, with 1.5 hours or less, while Argentina, Mexico and Thailand take the top times for social media usage, with 4.3, 3.8 and 3.7 hours per day on average, respectively.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org