Global Web Index’s “We Are Social” study also explored the number of social media and messenger/chat app users around the world. The No. 1 social media worldwide continues to be Facebook, with 1.2 billion users, followed by QQ, a social messaging site China, with 816 million, and QZone, a social network in China, with 632 million users. The WhatsApp messenger, purchased this year by Facebook, has about 400 million users, while Google+ has about 300 million users.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org