Daily time spent on video in the United States can be broken down into four categories: non-professional videos such as user-generated video, professional video, online movies and TV programs online, according to a GfK and Interactive Advertising Bureau study in 2014.
The largest growth of video viewing in time spent online per day by U.S. adults ages 18 to 64 include TV programs, whose viewership has grown from 3 minutes to 9 minutes per day on average, from 2010 to 2013, followed by online movies, which have grown from 2 minutes to 7 minutes time spent on average per day, from 2010 to 2013. Professional and non-professional video usage have remained steady, with each growing only one percentage point from 2010 to 2013, according to the study.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org