UK Twitter uses surging: Study

Twitter use and penetration is set to surge in the UK, according to eMarketer. Year-over-year, double-digit growth will continue through this year, followed by slow and steady growth until 2018. The number of UK Twitter users is expected to nearly double from 2012 to 2018, from 8.9 million to 17.1 million, according to eMarketer.

Almost half (47.1 percent) of social network users will use Twitter from any device at least once per month by 2018, from less than one-third (30.9 percent) in 2012.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to
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