Instagram has the fastest growing social network membership in the world by far, surging 23 percent between Q2 2013 and Q4 2013, with an estimated 90.8 million users. Following Instagram for the fastest growing social media sites are content sharing site Reddit, 13 percent; career networking site LinkedIn, 9 percent; Chinese multi-blogging site Sina Weibo, 9 percent (outside of China); and corporate social media company Yammer, 8 percent, according to GWI.
GWI did not include China in the social media in part of the study. “The global charts featured in this report exclude data for China; this is due to the sheer scale of the Chinese market, which can distort global figures, as well as the widespread usage of Virtual Private Networks (VPNs) and Proxy Servers within the country – a trend which makes it difficult to display social networking data in a way which is comparable with other markets,” the market research firm explained.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org