According to an engagement study by Pew and comScore, website visitors who go to websites directly visit far more often than those from Facebook and search engines and direct access to Facebook. When arriving to a website directly, visitors come 10.9 times a month on average, and 3.1 times from search engine referrals and 2.9 times from Facebook referrals.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org