PCs are most popular device for U.S. video viewing


Laptop and desktop PCs remain the most popular devices on which to view original digital video, growing from 69 percent to 72 percent of monthly users in the United States, according to the Gfk and IAB video study in 2014. However, video access on a variety of other devices is growing rapidly. From 2013 to 2014, Internet connected television access of video has grown 21 percent, from 27 percent to 48 percent, while smartphone access has surged 20 percent, from 26 percent to 46 percent, and tablet access has grown 18 percent, from 23 percent to 41 percent.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
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