Time spent on digital devices is just one measure of engagement


Time spent on digital devices is just one measure of engagement. According to comScore, the number of minutes spent on digital media, including smartphones, tablets and desktops, have surged from 2010 to 2013 in the United States. While desktop use has only crept up slightly, from 405 billion to 477 billion minutes per month in 2010 and 2013, respectively, the billions of minutes spent on tablets and smartphones have risen sharply.

From 2010 to 2013, comScore reports that smartphone use has skyrocketed from 83 billion minutes to 381 billion minutes, a 359 percent increase. Tablets were introduced in 2010, but the amount of minutes spent in 2013 was 112 billion, outstripping smartphone use in 2010 by 35 percent.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
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