Video represents the highest volume and fastest growing mobile traffic application, while tablets represent the fastest growing mobile traffic device, and mobile phones represent the highest volume device for mobile traffic, according to the Cisco VNI Mobile Forecast. Cisco predicts tablets will almost achieve parity with laptops by 2017. Asia Pacific is by far the fastest growing and highest volume region for mobile traffic, now and projected to 2017, according to the study.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org