Not only are there marked differences between the way people from various countries consume content on TV and other screens, but a variety of age groups also consume TV dramatically differently. When comparing Millennials (those 19-to 35-years-old) to their older counterparts, considerably more consume video online and don’t consume live TV.
Thirty-four percent of Millennials’ video time spent is online, and 41 percent on live TV, while non-Millennnials spend an average of 12 percent on online video and 59 percent on live TV in the United States, according to the Verizon Digital Media Study 2014.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org