North American users lead in Pinterest activity

Screen Shot 2015-05-25 at 1.45.07 PMUnlike the other major social media networks, North American Internet users lead account ownership and active usership of Pinterest, the hobby and special interest social network. One-third (34 percent) of adult American Internet users have Pinterest accounts, with 16 percent actively using the site. Canada and South Africa each have 26 percent penetration of Pinterest accounts among adult Internet users, with active users of 12 percent and 10 percent, respectively, according to Global Web Index.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Advertisements
This entry was posted in Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s