When comparing 2012 and 2013, a dramatic growth story unfolds. Tablet adoption in the United Kingdom more than doubled, from 16 percent to 36 percent, from 2012 to 2013, according to Deloitte’s Global Mobile Consumer Survey. Penetration doubled in France, from 15 percent to 30 percent; in Belgium it rose from 12 percent to 30 percent; and in Russia it grew from 14 percent to 23 percent.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org