Spain, UK top Europe’s smartphone penetration list

2015-06-08 11_59_00-Edit Chapter 3 for blog.docx - DropboxWhen comparing smartphone penetrations in some European countries, Spain comes out on top with 69 percent; followed by the UK, 62 percent; the Netherlands, 59 percent; Portugal, 56 percent; Germany, 55 percent; France, 52 percent; Finland, 51 percent; Russia, 41 percent; and Belgium, 39 percent. The Deloitte survey was administered in mid-2013, and penetrations for smartphones and tablets continue to surge as time goes on.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to

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