The universe of American video watching is expanding, and the gap between video watchers in general and news video watchers is growing, according to the Pew Research Center’s “State of the News Media 2014.” In 2007, 40 percent of U.S. adults watched video, while 26 percent watched news video. In 2009, 52 percent of U.S. adults watched video, and 33 percent watched news videos. In 2013, 63 percent watched videos while 36 percent watched news videos.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org