Different age groups gravitate to different types of video: U.S. study

fgkjkDifferent age groups are interested in different genres of video, according to Pew’s “2013 Digital Video Survey.” Those 18-to 29-years-old prefer comedy or humorous, 74 percent, followed by music, 73 percent; how-to, 70 percent; educational, 63 percent; and news, 48 percent. Meanwhile, those ages 30 to 49 prefer the same genres in the same order, but to a lesser degree. After age 50, video viewing drops off by half that of the previous age group, 30-to 49-years-old. However, the older group prefers how-to videos over humorous videos by three percentage points, and also prefer educational and news videos over music. Only one-tenth of those ages 65 and over watch videos, but equally prefer how-to, educational and news videos.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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