In January 2014, Microsoft completed a global survey about personal technology in 10 countries with 10,000 respondents. Sixty percent of the respondents were from the developing countries of Brazil, Mexico, Turkey, Russia, India and China; and 40 percent were from developed nations, including the United States, France, Germany and Japan.
Personal techology in this survey refers to personal computers, tablets, mobile phones and gaming consoles, while activities performed on these devices include accessing the Internet, making phone calls, gaming, making video calls, emailing and using applications.
The results of the survey were presented at the World Economic Forum in early 2014. The main takeaways of the survey show that technology is a double-edged sword. On the one hand, personal technology has taken a toll on privacy, and has also negatively affected feelings of personal safety and security, family bonds and literacy. However, technology has also had a positive impact, especially when it comes to innovation in existing business, the ability to start a new business, education, productivity and economic opportunity.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org