Smartphone sales surging worldwide

2015-08-31 10_24_04-GDMT Chapter 4 blog items [Compatibility Mode] - Microsoft Word

Smartphone unit sales and percent of smartphone users as a percent of mobile phone

users have grown exponentially around the world since 2009, according to Morgan Stanley research, as reported in Mary Meeker’s Internet Trends 2014 report. The trajectory, led by developing countries like India, China, Brazil and South Africa, is

expected to reach 40 percent penetration later this year or early in 2015.

Smartphone manufacturers are producing inexpensive smartphones that are affordable for consumers in these countries. As smartphone penetrations surge, the opportunity for publishers to produce multimedia content and to sell advertising also grows.

This data set is among the many trends highlighted in the annual Global Digital Media

Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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