Mobile phones least likely to be shared; tablets most likely

2015-09-01 06_14_39-GDMT Chapter 4 blog items [Compatibility Mode] - Microsoft WordOf all connected devices, mobile phones are the least likely to be shared, while are the most likely, according to GlobalWebIndex’s study on digital device usership in 2014. Seventy-seven percent of mobile users surveyed said they are the only person to use their mobile device, while 46 percent of tablet users said so. Twenty-three percent of tablet users reported that one other person uses the device, while another quarter of the respondents reported that two other people use the device.

Meanwhile, 53 percent of PC desktop and laptop owners said they are the only users of their devices, while 17 percent said one other person uses the device and another one-fifth said two others use the device. Fifty-seven percent of e-reader users are singular users, while 20 percent have another user and about a fifth have two other users.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary

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