Global tablet shipments are steeply rising and surpassing incumbent desktop PCs and notebook PCs, according to Morgan Stanley research. The flood of tablets to the marketplace, particularly in Asia, North America and Europe, is attempting to meet the demand for these devices. Usership of tablets for consuming multimedia content, advertising and purchasing goods and services, is growing at a feverish pace.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.