Mobile Internet usage as a percent of all Internet usage is on the ascendancy, particularly in Africa and Asia, according to StatCounter 2014, as reported in Mary Meeker’s Internet Trends 2014. Steep increases are seen between May 2013 and May 2014, underscoring how Internet users are changing their browsing behaviour from PCs to mobile, and how developing world users are now able to purchase smartphones so they can browse the Internet and download apps.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.