Mobile Internet usage skews male and younger

2015-09-14 05_35_06-GDMT Chapter 4 blog items [Compatibility Mode] - Microsoft WordMobile Internet users tend to be male, young and middle-income, according to GlobalWebIndex’s Device Report 2014. More specifically, 58 percent of the mobile Internet using population and 57 percent of the PC/laptop Internet-using population are male.

Meanwhile almost one third of the mobile Internet (31 percent) and 28 percent of PC/laptop Internet users are ages 16 to 24, while 35 percent of mobile Internet and 30 percent of the PC/laptop Internet users are 25 to 34. More than one third of mobile and PC/laptop Internet users are in the mid-50 percentile of income earners, while one-fourth of those are in the highest income brackets.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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