There are many reasons people own more than one mobile phone, particularly to keep business and personal call and phone activity separate, and also to navigate out-of-country usage. Russia, 51 percent; Brazil, 48 percent; Italy, 35 percent; and China, 36 percent, lead in the numbers of respondents owning more than one phone, according to Nielsen Company research. This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.